| Nike : Play to Win
We wanted to change the way people think about playing football. So we put emphasis on showing improvisation football whose play is not restricted by time or place. In order to create a culture of improvisation football, this banner campaign leads our targets to experience improvisation Football in digital environment and create excitement of it. To point out that people play this sport without time and place restricts, we put banners on the whole main page.
SynopsisOn the main scene, people enjoy the improvisation football with pass and bounce without any rules. Suddenly, one person takes a shot and breaks the central banner, ˇ®play to win', campaign slogan, appears.
View the Banner